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Tactic: False promises

Tactic sort: Dark Tactic

Type: Unsustainable Pattern

Category: cloud-computing

Tags:

Title

False promises

Description

Due to the high level of market competition, cloud providers promise applications benefits that do not always materialize. As an example, many cloud providers present their offer as free of charge. At first glance, this seems to be correct, as no money is involved in the first subscription. In the long term however, the cloud users end up paying either directly for optional (but almost unavoidable) features or once the trial period is passed, or indirectly (e.g., with their data). This is often not in the interest of the user and is therefore not sustainable.

Participant

cloud-user, cloud-provider

Related artifact

Cloud technology/service

Context

Choice of adopting cloud services

Feature

Marketing of cloud services

Tactic intent

Promising benefits (e.g., better or free services) that do not materialize

Intent measure

Extent of the validity of the promise

Countermeasure

Introduce audit organisations that check the promises made by companies and, in the case of false promises, make them transparent to the public.

Source

*The Dark Side of Cloud and Edge Computing* by Klervie Toczé, Maël Madon, Muriel Garcia and Patricia Lago (DOI: https://doi.org/10.21428/bf6fb269.9422c084)