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Tactic: False promises
Tactic sort:
Dark Tactic
Type: Unsustainable Pattern
Category: cloud-computing
Tags:
Title
False promises
Description
Due to the high level of market competition, cloud providers promise applications benefits that do not always materialize. As an example, many cloud providers present their offer as free of charge. At first glance, this seems to be correct, as no money is involved in the first subscription. In the long term however, the cloud users end up paying either directly for optional (but almost unavoidable) features or once the trial period is passed, or indirectly (e.g., with their data). This is often not in the interest of the user and is therefore not sustainable.
Participant
cloud-user, cloud-provider
Related artifact
Cloud technology/service
Context
Choice of adopting cloud services
Feature
Marketing of cloud services
Tactic intent
Promising benefits (e.g., better or free services) that do not materialize
Intent measure
Extent of the validity of the promise
Countermeasure
Introduce audit organisations that check the promises made by companies and, in the case of false promises, make them transparent to the public.